Midway is the #1 leading Hispanic health and beauty care distributor in the United States

Learn Why!


Since 1989 Midway Importing has help define the Hispanic Health & Beauty Care category for retailers across the United States. Hispanic shoppers want brands that they know trust. Retailers that provide the right mix of products will attract new Hispanic shoppers and create long-term relationships.


We research brands in their country of origin and bring them to our retailers with a comprehensive marketing campaign. We have seasonal campaigns that start with Spanish language television advertising and are supported with in-store merchandising, creative display and feature programs, and the distribution and logistical support required to keep your shelves looking fresh and full.

Moco de Gorila


Midway coordinates seasonal campaigns to maximize store sales. We are currently transitioning from the Cough & Cold season to our spring brands. As the advertising campaigns pick up our sales merchandisers will make sure that your stores have the appropriate features to support the brands.

Midway Now

Bedoyecta partners with Latinos in College (LIC)


Back in March Bedoyecta partnered with the Latinos in College (LIC) a non-profit organization out of New York, NY designed for assisting Latino students and their families in choosing schools, finding funding, and succeeding in […]

Trusted Brands, The Right Mix, Coordinated Advertising and Marketing, In-Store Merchandizing, and Logistical Support



27 years of Growth

Building Brands and Growing Sales

In 1989 Midway started with a single line of products and a handful of employees. Today we service retailers nationwide with over 230 employees and 400 products. With Distribution Centers in Houston and Los Angeles and 90 sales merchandisers covering 47 states, Midway has the resources to treat each of your stores like they are our own. We take pride in each store, each set, feature, and each brand that we represent.
We each take responsibility for leadership in our own area of responsibility with a deep commitment to deliver quality results
We are honest and straightforward with each other and uphold the values and principles of Midway in every action and decision.
We have a passion for winning and are determined to be the best in the Hispanic health and beauty products market.
We believe that people work best when there is a foundation of trust.
Midway’s mission is to provide top Hispanic Health and Beauty Care products to improve the lives of the U.S. Hispanic consumer.

Midway People = Midway Success

Having the ability to work with a vendor who provides fully tailored services nationwide is not common in this industry. We are ecstatic to have Midway Importing as our Hispanic HBC merchandising partner, and wish all of our vendors worked as efficiently as they do. Thank you Midway!
Regional Manager of National Grocery Chain
Midway has helped expand my knowledge & skills, provided unparalleled opportunities, and most importantly welcomed me into their large family. I am forever grateful.
Midway Employee
Joining the Midway team has allowed me to increase the sales of my product 30-40% year over year, for the past five years. They are able to provide any manufacturer the opportunity to grow and expand their brands unmatched services.
Hispanic HBC Manufacturer