Midway is the #1 leading Hispanic Health & Beauty Care products distributor in the United States!

Learn Why!

Welcome!

Since 1989 Midway Importing has help define the Hispanic Health & Beauty Care products category for retailers across the United States. Hispanic shoppers want brands that they know and trust and Midway helps retailers provide the right mix of products for their Hispanic shoppers and create long-term relationships.

Our team is dedicated to finding the very best Spanish products from their country’s of origin and distributing across retailers nationwide. We package these Hispanic HBC brands with comprehensive multi-channel marketing campaigns for the leading Spanish language advertising networks nationwide. These Hispanic Health & Beauty offerings are supported with in-store tailored merchandising, creative display & action isle features, and the logistical support required to keep retailers shelves fresh and full.

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Midway coordinates seasonal campaigns to maximize store sales. We are currently transitioning from the Cough & Cold season to our spring brands. As the advertising campaigns pick up our sales merchandisers will make sure that your stores have the appropriate features to support the brands.

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Bedoyecta partners with Latinos in College (LIC)

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Back in March Bedoyecta partnered with the Latinos in College (LIC) a non-profit organization out of New York, NY designed for assisting Latino students and their families in choosing schools, finding funding, and succeeding in […]

Trusted Brands, The Right Mix, Coordinated Advertising and Marketing, In-Store Merchandizing, and Logistical Support

 Midway Importing 28 Years Logo

Years of Growth

Building Brands and Growing Sales

As the #1 Hispanic HBC Distributor

In 1989 Midway started with a single line of products and a handful of employees. Today we service retailers nationwide with over 250 employees and 500 products. We are currently operating with distribution centers in Houston and Los Angeles helping to connect over 90 sales merchandisers covering 47 contiguous states. Midway has the resources to treat each of your stores like they are our own. We take pride in each store, each set, each feature, and most importantly each Hispanic HBC product that we represent.
We each take responsibility for leadership in our own area of responsibility with a deep commitment to deliver quality results
We are honest and straightforward with each other and uphold the values and principles of Midway in every action and decision.
We have a passion for winning and are determined to be the best in the Hispanic health and beauty products market.
We believe that people work best when there is a foundation of trust.
Midway’s mission is to provide top Hispanic Health and Beauty Care products to improve the lives of the U.S. Hispanic consumer.

Midway People = Midway Success

Having the ability to work with a vendor who provides fully tailored services nationwide is not common in this industry. We are ecstatic to have Midway Importing as our Hispanic HBC merchandising partner, and wish all of our vendors worked as efficiently as they do. Thank you Midway!
Regional Manager of National Grocery Chain
Midway has helped expand my knowledge & skills, provided unparalleled opportunities, and most importantly welcomed me into their large family. I am forever grateful.
Midway Employee
Joining the Midway team has allowed me to increase the sales of my product 30-40% year over year, for the past five years. They are able to provide any manufacturer the opportunity to grow and expand their brands unmatched services.
Hispanic HBC Manufacturer
Midway Importing is the #1 Hispanic HBC Products Distributors in the United States. Midway overs over 500 Hispanic HBC Products to retailers across the nation. We have over 250 employees focused on making us the very best distributor in the Hispanic HBC category and the ultimate Hispanic HBC Distributor in the world. Midway Importing is the #1 Hispanic Health & Beauty Care Products Distributors in the United States. Midway overs over 500 Hispanic Health & Beauty Care Products to retailers across the nation. We have over 250 employees focused on making us the very best distributor in the Hispanic Health & Beauty Care category and the ultimate Hispanic Health & Beauty Care Distributor in the world. Midway Importing is the #1 Hispanic Health & Beauty Products Distributors in the United States. Midway overs over 500 Hispanic Health & Beauty Products to retailers across the nation. We have over 250 employees focused on making us the very best distributor in the Hispanic Health & Beauty category and the ultimate Hispanic Health & Beauty Distributor in the world.