Midway Importing was formed in April 1989 in Houston, Texas.


Our mission here at Midway is to improve the lives of the U.S. Hispanic consumer by providing the finest quality Hispanic Health and Beauty Care products on the market. As a result consumers will reward Midway with industry leading sales that will create value for all of Midway’s constituents. This value allows our people, and the Hispanic community in which we live and work to prosper.

  • Ownership – We each take responsibility for leadership in our own area of responsibility with a deep commitment to deliver quality results.
  • Integrity – We are honest and straightforward with each other and uphold the values and principles of Midway in every action and decision.
  • Passion – We have a passion for winning and are determined to be the best in the Hispanic health and beauty products market.
  • Trust – We believe that people work best when there is a foundation of trust.


The Midway strategy is unique in the industry, and has provided 25 years of growth and prosperity. Midway provides its suppliers and merchandisers with a comprehensive support strategy that includes marketing & promotions, direct sales merchandising, distribution & logistics, and a full suite of leading Hispanic Health & Beauty Care products.

Sales and Marketing

  • 80+ professional full-time sales people serving more than 44 states
  • Direct store delivery programs
  • Fully integrated marketing programs
  • A comprehensive advertising and promotional strategy


  • Two fully integrated distribution centers
  • Full EDI capabilities
  • Quick fill pick & pack operations
  • Local demographics and similar store movement analysis.
  • Over 150,000 square feet of warehouse space
Executive Team

Chris Hartmann – CEO

Tommy Schifanella – CFO

Richard Hartmann – CSO

Claudia Hartmann – VP

Hernan Dovarganes – VP of Marketing

Lisa Abraham – Controller

Bryan McGehee – Operations Manager

Jack Fargo – Director of IT

Sales Team

Claudio Saenz, Sr. – Regional Sales Manager

Carlos Zubia – Regional Sales Manager

Ricardo Gonzales – West Coast Sales Manager


Midway Importing, Inc.

Contact – midway@midwayimporting.com

Careers – careers@midwayimporting.com

Headquarters & Main Distribution Center

1807 Brittmoore Road

Houston, Texas 77043

Main Line: 1-800-531-3873 | Fax: 1-800-547-8525

West Coast Office & Distribution Center

9415 Greenleaf Avenue

Santé Fe Springs, CA 90670

Main Line: 1-877-245-6361 | Fax: 1-877-245-6362