About Midway Importing

Midway Importing, Inc. is a full-service distribution and marketing company benefitting retailers and providing Hispanic shoppers nationwide with comprehensive Hispanic Health & Beauty Care products.

1989

Midway was founded

Bringing Hispanic
brands &
consumers
together

Comprehensive, full-service company

Serving retailers nationwide

Schedule a meeting to learn more about our solutions for distributors and retailers.

Midway Services

For 30+ years, Midway has sourced the most trusted brands from Mexico, Central and South America, and the Caribbean and brought them over to the U. S. Hispanic market.

The right product mix

Combining the right mix of brands for each retailer, customized according to regional demographics.

Comprehensive marketing program

Seasonal marketing calendar with fresh products on display rotated regularly, supported by advertising and marketing campaigns.

Presence in key markets

Serving Hispanic shoppers in almost every state through Mass Market, Pharmacy, Grocery, and Wholesale/Distribution channels.

Full-service logistics & distribution

For over thirty years, Midway has developed the systems and infrastructure to serve each of our customer's unique needs, and as those needs change, Midway adapts to meet them.

Our distribution centers in California and Texas serve customer warehouses nationwide, and we provide a wide range of wholesalers and distributors to serve the smaller stores.

We create an umbrella plan for our brands and assist in brand implementation across Spanish language television and social media advertising platforms.