Why Midway?

Midway Importing is the leading Hispanic Health & Beauty Care Distributor in the United States because we are dedicated towards providing the best mix of Hispanic HBC products at the right price for consumers. We have achieved unmatched success for over 25 years by complementing our Hispanic brands with excellent merchandising services, and a comprehensive marketing program.

Here at Midway we are truly a family, committed to improving the lives of the US Hispanic consumer. By joining the Midway team you will instantly begin to see the true Value our strategy offers. Help take ownership in delivering quality results. Have integrity and trust that as a team we are empowering a new generation of customer products. Lastly you’ll obtain a passion for winning, a dedication towards representing the best Hispanic Health & Beauty Care products on the market.

Are you ready?

Top Brands

Being a part of the Hispanic community for over 25 years has helped Midway obtain industry knowledge that cannot be matched anywhere else. We stand by our Hispanic HBC products and our promise to provide the best brands the market has to offer. A great Hispanic products distribution strategy has a foundation of well-known and trusted brands and that is exactly what Midway offers.

Top Hispanic HBC Brands

Moco de Gorila | XL-3 | Ricitos | Broncolin | Avena | Grisi Kids | Vitacilina | Derman | Flanax

The Right Mix

It is one thing to select the top Hispanic Health and Beauty Care products, it is another to provide the best tailored Mix of those brands and distribute through retailers across the nation. Here at Midway we take a very detailed and analytical approach towards understand each region, neighborhood, and store. This has left to providing the best Hispanic Health & Beauty Care mix of products on the market today. We emulate this strategy through our dedicated sales merchandising associates located throughout the nation, ready to cater to your every request.

Comprehensive Marketing Program

When partnering with Midway Importing you are not only receiving the best Hispanic Health & Beauty Care products on the market, nor the very best customer service our dedicated team can provide. You are receiving an extensive, and very comprehensive Marketing Program to help promote, excel, and demonstrate any Hispanic HBC brand.

Marketing & Advertising

Our Marketing department works very closely with all Spanish speaking television & radio networks to provide the best advertising possibilities nationwide.

In store Demonstrations

Midway hosts over 200 in store product demonstrations, and promotional events nationwide a year. Our Demo Team is fully trained to demonstrate, promote, and, graciously interact in efforts to enhance the consumer experience.

Tailored Merchandising

We are committed to providing the best marketing efforts and brand awareness possible. This helps our marketing strategy come around full circle with in store Hispanic HBC tailored marketing. Midway is fully aware of maximizing merchandising approaches to provide effective results.

Midway Importing is the #1 Hispanic HBC Products Distributors in the United States. Midway overs over 500 Hispanic HBC Products to retailers across the nation. We have over 250 employees focused on making us the very best distributor in the Hispanic HBC category and the ultimate Hispanic HBC Distributor in the world. Midway Importing is the #1 Hispanic Health & Beauty Care Products Distributors in the United States. Midway overs over 500 Hispanic Health & Beauty Care Products to retailers across the nation. We have over 250 employees focused on making us the very best distributor in the Hispanic Health & Beauty Care category and the ultimate Hispanic Health & Beauty Care Distributor in the world. Midway Importing is the #1 Hispanic Health & Beauty Products Distributors in the United States. Midway overs over 500 Hispanic Health & Beauty Products to retailers across the nation. We have over 250 employees focused on making us the very best distributor in the Hispanic Health & Beauty category and the ultimate Hispanic Health & Beauty Distributor in the world.