In 1989 Midway started with a single line of products and a handful of employees. Today we service retailers nationwide with over 250 employees and 500 products. We are currently operating with distribution centers in Houston and Los Angeles helping to connect over 90 sales merchandisers covering 47 contiguous states. Midway has the resources to treat each of your stores like they are our own. We take pride in each store, each set, each feature, and most importantly each Hispanic HBC product that we represent.


Our mission here at Midway is to improve the lives of the United States Hispanic consumer by providing the finest quality Hispanic Health & Beauty Care products on the market. As a result consumers will reward Midway with industry leading sales that will create value for all of Midway’s constituents as the leader in the Hispanic HBC product category. This value allows our people, and the Hispanic community in which we live and work to prosper.

  • Ownership – We each take responsibility for leadership in our own area of responsibility with a deep commitment to deliver quality results.
  • Integrity – We are honest and straightforward with each other and uphold the values and principles of Midway in every action and decision.
  • Passion – We have a passion for winning and are determined to be the best in the Hispanic health and beauty products market.
  • Trust – We believe that people work best when there is a foundation of trust.


The Midway strategy is unique in the industry, and has provided 28 years of growth and prosperity. Midway provides its suppliers and merchandisers with a comprehensive Hispanic HBC distribution support strategy that includes marketing & promotions, direct sales merchandising, distribution & logistics, and a full suite of leading Hispanic Health & Beauty Care products.

Sales and Marketing

  • 80+ professional full-time sales people serving more than 44 states
  • Direct store delivery programs
  • Fully integrated marketing programs
  • A comprehensive advertising and promotional strategy


  • Two fully integrated distribution centers
  • Full EDI capabilities
  • Quick fill pick & pack operations
  • Local demographics and similar store movement analysis.
  • Over 150,000 square feet of warehouse space
Executive Team

Chris Hartmann – CEO

Tommy Schifanella – CFO

Richard Hartmann – CSO

Claudia Hartmann – VP

Hernan Dovarganes – VP of Marketing

Lisa Abraham – Controller

Bryan McGehee – Operations Manager

Jack Fargo – Director of IT

Sales Team

Claudio Saenz, Sr. – Regional Sales Manager

Carlos Zubia – Regional Sales Manager

Ricardo Gonzales – West Coast Sales Manager


Midway Importing, Inc.

Contact – midway@midwayimporting.com

Careers – careers@midwayimporting.com

Headquarters & Main Distribution Center

1807 Brittmoore Road

Houston, Texas 77043

Main Line: 1-800-531-3873 | Fax: 1-800-547-8525

West Coast Office & Distribution Center

9415 Greenleaf Avenue

Santé Fe Springs, CA 90670

Main Line: 1-877-245-6361 | Fax: 1-877-245-6362

Midway Importing is the #1 Hispanic Products Distributors in the United States of Health Care and Beauty Products. Midway carries over 800 Hispanic HBC Products to retailers across the nation. We have over 250 employees focused on making us the very best distributor in the Hispanic Health & Beauty Care Products category and the ultimate Multicultural HBC Product Importers in the world. As a Hispanic Products Distributor Midway carries Mexican Products, Latin Products, and Caribbean Products in our planogram mixes. Midway Importing is a Hispanic Product Distributor, Midway Importing is a Mexican Product Distributor, Midway Importing is a Hispanic Products Distributor, Midway Importing is a Mexican Products Distributor, Midway Importing is a Hispanic Product Wholesale Distributor, Midway Importing is a Mexican Product Wholesale Distributor, Midway Importing is a Hispanic Wholesale Products Distributor, Midway Importing is a Mexican Wholesale Products Distributor, Mexican Products, Mexican Products Wholesale, Latin Products, Hispanic Products, Mexican Products Distributors, Hispanic Products Distributors, Hispanic Products Distribution, Hispanic Skin-care Products , Hispanic Skin Care Products , Hispanic Beauty Products , Hispanic  Health & Beauty Care Product Importers, Mexican Health & Beauty Care Product Importers, Hispanic  Health and Beauty Care Product Importers, Hispanic HBC Products , Hispanic HBC Products Distribution, Hispanic HBC Products Distributor, Hispanic HBC Products Importer Hispanic Beautycare Products Distributor, Hispanic Beauty-Care Products Distributor, Hispanic Beautycare Products Importer, Hispanic Beauty-Care Products Importer, Hispanic Beautycare Products Wholesaler, Hispanic Beauty-Care Products Wholesaler, Hispanic Health Care Products , Hispanic Health Care Products Distribution, Hispanic Health Care Products Distributor, Hispanic Health Care Products Importer, Hispanic Health Care Products Wholesaler, Hispanic Health Products , Hispanic Health Products Distribution, Hispanic Health Products Distributor, Hispanic Health Products Importer, Hispanic Health Products Wholesaler, Hispanic Healthcare Products , Hispanic Health-Care Products , Hispanic Healthcare Products Distribution, Hispanic Health-Care Products Distribution, Hispanic Healthcare Products Distributor, Hispanic Health-Care Products Distributor, Hispanic Healthcare Products Importer, Hispanic Health-Care Products Importer, Hispanic Healthcare Products Wholesaler, Hispanic Health-Care Products Wholesaler, Hispanic Product Importers, Hispanic Product Marketing, Hispanic Products Wholesaler, Hispanic Skin Care Products Distribution, Hispanic Skin Care Products Distributor, Hispanic Skin Care Products Importer, Hispanic Skin Care Products Wholesaler, Hispanic Skin Products , Hispanic Skin Products Distribution, Hispanic Skin Products Distributor, Hispanic Skin Products Importer, Hispanic Skin Products Wholesaler, Hispanic Skincare Products , Hispanic Skincare Products Distribution, Hispanic Skincare Products Distributor, Hispanic Skin-care Products Distributor, Hispanic Skincare Products Importer, Hispanic Skin-care Products Importer, Hispanic Skincare Products Wholesaler, Hispanic Skin-care Products Wholesaler, JJ, JJJ, Latin Products Marketing, Latin Products Sales, Mexican Product Marketing, Mexican Products Wholesaler, Perlop, Vitacilina, Wholesale Skin Care Distributors